Tag Archives: social media

Yup, missed my first milestone.

Freighter on the Detroit River

It's a freighter. On the Detroit River. Much more exciting than many things I could have been doing.

No time to do the weekly status report last week because I got sucked into a pitch for the launch of the Chevy Sonic. We spent two days at the Renaissance Conference Center, and I swear I spent more time watching the freighters than contributing valuable ideas. Well, except for the bad idea of dressing Danica Patrick in Victorian garb in a misguided attempt to lure NASCAR fans to sign up for the Martha Stewart iPad app. Yup, you had to be there.

During the course of our brainstorming, however, Patrick Falconer (a.k.a. “the Canadian”) shared what his cousin, Squash Falconer has been doing. Squash is a lively girl who created “the knickers philosophy.” It’s quite awesome, and I agree wholeheartedly. But, who can argue with a woman who has climbed, skied and jumped off more places than most of us have ever seen. Continue reading


Calling an end to Twitter’s Follow Friday madness

Silly String your mom!

Silly String your mom! It's just as effective.

Damien Basile
just wrote this great post on why Twitter’s Follow Friday (#followfriday) is completely anti-social. I totally agree. Please, go read his article. While I’ve been thinking that something about Follow Friday is off, I want to make sure he gets credit for spelling it out so succinctly.

So, we started chatting about why Follow Friday just isn’t the right approach. Doug Cone and I both felt like we participated because we knew people who were recommending us, and we appreciated that. They have the best in mind. Eric Miltsch elaborated on how to make #followfriday more effective.

Okay, I’m going to take it one step further. Before Follow Friday, I used to simply notice that two people were talking about similar stuff, or that one had the answer another for which another was looking. It doesn’t take much to craft a 140-character message that says, “Hey, @person1, you really need to meet @person2, because…”

Heck, Dr. Bernard Harris met Converge Magazine by my meager Twitter introduction, and now there’s an article in Converge Mag on Dr. Harris’s work bringing science workshops to middle schools. It works much better that way, because social media operates exactly the same way as any other social interaction.

Please stop shouting your advertisements at everyone, and simply wait for the right opportunity to make the introduction.

I’m not passionate about social media; I’m passionate about people

Reaching out to listen and learn

Reaching out to listen and learn

I’ve been a bit of a Twitter addict lately, chatting away every chance I can with my new friends here in Greenville, and with people across the country who chit-chat about cars, sustainable practices and whatever happens to sound interesting. There are so many great ideas out there, and so many smart people.

Some people have looked to me for help with social media tools and plans. While this seems to make sense, I manage to throw people off when I tell them that maybe Twitter isn’t the best place to make connections. Whaaa?? Right. In fact, I manage to resist new technologies until there’s a really compelling reason to jump in. I resisted blogging for a very long time, even for client solutions.

It was great to watch the discussions for and against GM’s FastLane blog, and whether to use ghost writers, managing editors, or simply have Bob Lutz post and comment without moderation. In the end, it was a combination guest writers, Bob’s own words, an editor and moderators for comments that made FastLane as successful as it was. Sure, it worked for GM. But it wasn’t an all-inclusive solution. Even after a year, many interviews and a funny t-shirt, some still didn’t believe Lutz really sat down at a computer and typed his own words into a document that was posted to the blog mostly unedited. GM still needed to use traditional channels to reinforce its message. And that’s still true today. The people who buy GM cars aren’t necessarily reading blogs or following Twitter accounts.

And that’s okay. The idea is to open and manage as many lines of communication as you can. Listen and respond. Heck, chatter, too, if that’s what you need to do to get the conversation going.

You of all people know best where your fans are. Find your critics and give them as many ways as you can to let them voice their opinions. Social media is simply one way to get people talking. It’s the conversation, not the tool, that helps people open up.