No time to do the weekly status report last week because I got sucked into a pitch for the launch of the Chevy Sonic. We spent two days at the Renaissance Conference Center, and I swear I spent more time watching the freighters than contributing valuable ideas. Well, except for the bad idea of dressing Danica Patrick in Victorian garb in a misguided attempt to lure NASCAR fans to sign up for the Martha Stewart iPad app. Yup, you had to be there.
During the course of our brainstorming, however, Patrick Falconer (a.k.a. “the Canadian”) shared what his cousin, Squash Falconer has been doing. Squash is a lively girl who created “the knickers philosophy.” It’s quite awesome, and I agree wholeheartedly. But, who can argue with a woman who has climbed, skied and jumped off more places than most of us have ever seen. Continue reading