Damien Basile just wrote this great post on why Twitter’s Follow Friday (#followfriday) is completely anti-social. I totally agree. Please, go read his article. While I’ve been thinking that something about Follow Friday is off, I want to make sure he gets credit for spelling it out so succinctly.
So, we started chatting about why Follow Friday just isn’t the right approach. Doug Cone and I both felt like we participated because we knew people who were recommending us, and we appreciated that. They have the best in mind. Eric Miltsch elaborated on how to make #followfriday more effective.
Okay, I’m going to take it one step further. Before Follow Friday, I used to simply notice that two people were talking about similar stuff, or that one had the answer another for which another was looking. It doesn’t take much to craft a 140-character message that says, “Hey, @person1, you really need to meet @person2, because…”
Heck, Dr. Bernard Harris met Converge Magazine by my meager Twitter introduction, and now there’s an article in Converge Mag on Dr. Harris’s work bringing science workshops to middle schools. It works much better that way, because social media operates exactly the same way as any other social interaction.
Please stop shouting your advertisements at everyone, and simply wait for the right opportunity to make the introduction.